Codes and Conventions of a Movie Trailer
Production companies logo; This symbolises the budget and who created the movie, along with encouraging people to watch it if the company is well known. The logo could also give an indication to what the genre of the movie is by how the logo looks...
Certification from the British board of film classification; This indicates to the audience how old you have to be to watch this film, this could also hint to the audience the genre as usually when a film is rated U it is a childrens film which will be fun and comical whereas when a film is rated 18 it is usually some sort of horror.
Introduction of the cast/crew/directors; This coudl entice the audience to watch it if it has well known actors in it or well known directors.
Different Paces; Fast pace editing is usually used in movie trailers to makes sure they get all the clips they want in there. However slow pace can be used at the start to create tension and build to a climax.
Shot Lengths; Overall each shot is usually only a couple of seconds long, however there will be short shots that last half a second to a second and long shots which could last longer. The short shots usually just show the audience elements that will be included in the film or they are used to scare the audience. Long shots usually give the audience more information about what the movie will be about.
Mise-en-scene; This includes elements such as lighting, props, setting etc.
Movie Title, Release Date, Music, Voice Over; These are other conventions needed for a movie trailer.